Ford recently recalled 3.6 million passenger cars, trucks, sport-utility vehicles and vans to fix a cruise-control switch that led to previous recalls based on reports of fires. The recall covered more than a dozen models from 1992 to 2004. This comes on the heels of Ford recalling almost 6 million vehicles in January. How could they possibly win back customers who need to return their cars to avoid the risk of fire? They need Lee Ivy…and the Spin-Cycle.
Give them a parade
The kind people at Ford need to think about what they can do, quickly, to please their upset customers. What’s one thing people always love? Parades. Ford already has the cars necessary for on-the-lot, round-the-clock parades. All they need now is the candy. Buy hundreds and hundreds of bags of candy, organize a few cars, and have nonstop parades when customers come around. Shower them with candy, the affection of the business world.