Our first look at Doctor Strange, the first supernatural thrill ride from Marvel Studios (a studio which has focused on science fiction so far), arrives later tonight when the first trailer premieres online. But apparently they didn’t want to make audiences wait that long, so the studio has provided us with one last tease.
Nothing can prepare you for the awesome sight of Doctor Strange, the Sorcerer Supreme, looking out a window.
Now of course, we’re not dim. That’s probably the most famous window treatment in comic book history, the giant rooftop centerpiece of Doctor Strange’s Sanctum Sanctorum, where he lives in New York City. And sure enough, it looks like a fabulous window treatment. But consider if you will the fact that Doctor Strange, though well known to comic book readers, isn’t terribly familiar to the world at large. So asking casual audiences to get super-duper stoked about a guy looking at a window – even a legitimately cool window – is an odd choice for a major piece of marketing, especially at this early stage.
Marvel Studios appears to be going the classy route with this poster, evoking atmosphere instead of “oomph,” and catering to fans of the character who – most likely – are going to be responsible for a lot of advance word of mouth. It’s not a bad piece of imagery, just an unusual one that’s worth pointing out.
Doctor Strange, directed by Scott Derrickson (Sinister), arrives in theaters on November 4, 2016, and stars Benedict Cumberbatch (Sherlock), Tilda Swinton (Only Lovers Left Alive), Benedict Wong (The Martian) and Chiwetel Ejiofor (12 Years a Slave).
William Bibbiani (everyone calls him ‘Bibbs’) is Crave’s film content editor and critic. You can hear him every week on The B-Movies Podcast and watch him on the weekly YouTube series Most Craved and What the Flick. Follow his rantings on Twitter at @WilliamBibbiani.