Simon Pegg (Shaun of the Dead) has been cast to play self-promoting British writer Toby Young in the movie adaptation of his bestselling book "How to Lose Friends and Alienate People," in which he detailed his disastrous stint as a contributing editor for Vanity Fair in New York. Variety says Young is merciless about his own hapless attempts to ingratiate himself with celebrities and impress supermodels. But he is equally scathing about the ego and grandeur of his boss, editor-in-chief Graydon Carter Carter, and the self-importance of the entire Vanity Fair machine

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