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Watch the Iron Man 3 Super Bowl Teaser

Tony Stark's got quite a conundrum on his hands in this sequence from the upcoming sequel. [Updated with the extended spot!]

UPDATE: And here's the full, extended Super Bowl teaser, just posted on Facebook. Enjoy!

"Oh boy…"

Marvel Studios knows how to tease their movies. Rather than going with the predictable trailer thing, with a quick mashup of action shots, plot points and punchy dialogue, their Super Bowl teaser for Iron Man 3 is just a good, old-fashioned 30-second scene from the motion picture, completely out of context but with enough tension to sell the film and the hero's conundrum. Thirteen civilians in danger, and Iron Man can only save four of them. What's a superhero to do?

Iron Man 3, starring Robert Downey Jr., Gwyneth Paltrow, Don Cheadle, Guy Pearce, Rebecca Hall, and Sir Ben Kingsley opens in theaters on May 3, 2013.