
This is quite the heart warming story. Elijah Taylor of Denver, Colorado, who lost his mother roughly a year ago, has honored her by creating his very own game store, Game-On, which he now owns and runs at the young age of 18.
When Elijah's single mother died at age 39, Elijah took it upon himself to do something with his life, something his mother would be proud of, and thus Game-On was born. In an interview with News 9 Elijah said, "I could just grieve, wallow, and feel sorry for myself. Or do what my mom would have done and do something with my life." So that's exactly what Elijah did--he dropped out of high school, got his GRE, and opened his very own store.
And the motivation behind Game-On? Elijah's mother use to play video games with him while he was growing up, having even stocked the store with the games that make up his mother and his' personal collection. Something that allows Elijah to constantly glance at the games lining the shelves of Game-On and be reminded of his her.
And so far, so good on the business end. However, Elijah has stumbled upon one road bump along the way--having his store's name conflict with a nearby games retailer called "Game On Denver." Luckily when the two store owners met, yelling and shouting wasn't part of the game plan and the two stores quickly came to an agreement. Game On Denver had this to say about the meeting:
We made it clear that we had no intention of stepping on one another's toes and, as it stands, they will be changing their name sometime in the next few weeks.
This will allow them to take full advantage of the exposure they recently received from the 9 News and Kotaku reports, while telling those who find them that their name will soon be changing. Should they ask for any assistance with the transition (e.g. signage, "game on"-related domain names, we recall a nifty rubber business stamp), we'll undoubtedly do what we can to help out and pick up some of the slack.
To anybody who thinks that they may have "ripped us off", let it be known that this is ABSOLUTELY not the case. The name and the logo are purely coincidental, and entirely likely combinations to arrive at in the course of making a games shoppe. Our only argument was that we've been developing our business as a name and wanted to protect the best interests of our "Game On!", an argument of/with which they were 100% understanding and in agreement.
So best of luck to Elijah Taylor and Game-On (or whatever the name soon becomes). Way to get out there and show some motivation.