That’s if Activision CEO Bobby Kotick had his way with the snap of a finger. Kotick recently sat down with the Wall Street Journal to talk shop and was asked what he would do if he could change one thing about the way Activision runs overnight. Kotick’s response was to make Call of Duty an online world.
“I would have Call of Duty be an online subscription service tomorrow…When you think about what the audience’s interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience,” said Kotick.
Kotick then went on saying that the fans are “clamoring” for a deeper Call of Duty online experience, drawing reference to the 1.7 billion hours of play currently logged into Call of Duty titles on Xbox Live alone. And while I don’t disagree with Kotick when he says Call of Duty fans are begging for deeper and deeper online experiences with every new Call of Duty title, but the real question is: are they willing to pay a monthly subscription cost in order to get that “deeper” experience?
Like this, but with more money involved.
Personally, I’m not. I love me some Call of Duty, but a monthly cost on top of the base game price of $60 is not worth unlocking the AK-47 and acquiring prestige mode. Now, that isn’t totally fair considering Kotick does say the experience for a price would be deeper and more fleshed out, insinuating that the standard Call of Duty leveling system we see in multiplayer today would not be the same once the subscription service is launched.
Kotick even says, ““I think we could create so many things, and make the game even more fun to play. We haven’t really had a chance to do that yet, so that would be my snap of the fingers”.
But as it stands, even as CEO, Bobby Kotick can not make that type of decision by himself. And truthfully, thank god. But Kotick stands optimistic, saying, “hopefully,” when pressed about the topic. So don’t be surprised if we see "Call of Duty: Online" down the road. And if that happens I’ll probably be hanging up the Call of Duty towel.