EA Games is back in the saddle of cross-promotion, this time crossing the streams of Mass Effect 3 and the upcoming fantasy RPG Kingdoms of Amalur: Reckoning. By downloading the demos of both titles when they release, gamers will unlock special in-game items for use in the final, retail versions of each respective title.
Beginning on January 17th, EA will release the demo for 38 Studios’ Kingdoms of Amalur: Reckoning on Xbox 360, PS3 and PC. The demo will offer up 45 minutes of play, including the game’s tutorial section. While we’re excited to give Reckoning a try, we gotta come clean and admit that the Mass Effect 3 unlocks make this download all the more enticing. Gamers who download the Reckoning demo will unlock these items for Mass Effect 3, both designed by artist Todd McFarlane.
Reckoner Knight Armor: This armor will maximize damage done in close-quarters combat while a beefed–up power cell feeds energy into weapon systems to increase projectile velocity.
The Chakram Launcher: This weapon uses a fabricator to manufacture lightweight, explosive ammunition discs. This weapon is earned after completing the Reckoning demo and watching the trailer at the end.
In addition, players who download the Reckoning demo will also unlock these items for use in the full, retail release of Reckoning:
Twist of Fate Card: This card boosts the player’s ice resistance and is immediately unlocked when he or she activates the Reckoning demo using his or her Origin account.
Twinned Souls Chakram: A unique weapon that damages enemies while boosting player health and mana in Reckoning.
The Infernal Helm: Unlocked after completing the Reckoning Tutorial Mode, this protective helmet increases players’ fire damage throughout Amalur.
Lastly, EA plans to eventually release a demo for Mass Effect 3 before the game launches on March 6, 2012. By downloading and playing that demo, players will unlock in-game content for Reckoning, bringing a touch of the Mass Effect universe to Reckoning’s medieval, fantasy world. The specific items are as follows.
N7 Armor: Players can unlock special armor inspired by Commander Shepard’s iconic N7 battle armor including Helm, Cuirass, Gauntlets, Chausses and Greaves.
Onmiblade Daggers: A holographic blade stemming from Commander Shepard’s Omni-Tool, the Omni-blade allows players to stab enemies in close combat. Once players install and play the Mass Effect 3 demo, they will unlock the daggers.
This whole cross-promotion plan brings back memories of what EA did for Dragon Age 2 and Dead Space 2, offering up similar armors and items if you purchased both titles. The difference this time around is that you don’t have to buy the full games to take advantage of some unique in-game items; all you need to do is download two free demos for two of the hottest titles of 2012. Sounds like a solid deal to us.