Activision sent out a press release today to announce just how much money they’ve pulled in since the launch of Call of Duty: Black Ops 2, specifically in the game’s first 24 hours at retail. The answer: a lot.
Within the first 24 hours of the game being on sale, Black Ops 2 raked in $500 million, making it the highest grossing entertainment launch this year and eclipsing last year’s franchise record of $400 million set by Call of Duty: Modern Warfare 3.
"With first day sales of over half a billion dollars worldwide, we believe Call of Duty is the biggest entertainment launch of the year for the fourth year in a row," said Bobby Kotick, CEO, Activision Blizzard, Inc. "Life-to-date sales for the Call of Duty franchise have exceeded worldwide theatrical box office receipts for 'Harry Potter' and 'Star Wars,' the two most successful movie franchises of all time. Given the challenged macro-economic environment, we remain cautious about the balance of 2012 and 2013."
The Call of Duty beast apparently cannot be stopped. In just a few years’ time we could see a Call of Duty title pulling in over $1 billion within a day. That’s crazy talk, but it’s a distinct possibility the way things are going.
On a personal note, we’re not really head over heels in love with the latest Call of Duty title, at least not the game’s single player effort. You can read all about it in our review. We will be back with our thoughts on multiplayer and Zombies mode early next week. But then again, these numbers prove people don't really care. We're going to go crawl back into our cave now…
Erik Norris is the Gaming Editor for CraveOnline. You can follow him on Twitter @Regular_Erik.