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Fusion Stength
Sales of the new Ford Fusion in October were "way above what we expected" said George Pipas, sales analyst for Ford.
by
Nov 08, 2005
Nov 08, 2005
With 4,078 units sold, Pipas said the Fusion's performance was especially surprising given that TV and print ads only hit yesterday, when the month was effectively over.
The Fusion's sibling models, the Mercury Milan and Lincoln Zephyr, also did well with sales of 1,336 and 1,204 respectively. "They were the only products we had this month that exceeded their expectations," Pipas said.
Overall, Ford Motor Company's sales were down 25.4% compared to last October. The big drop for Ford came in trucks, as was expected by analysts, but the introduction of the Fusion platform is a bright spot that shows they are in the right place at the right time as consumers show a greater interest in cars.
"Just to give you an idea, we only had 700 Ford Fusions on hand at the beginning of the month and we wound up selling 4,000," Pipas said. "That doesn't happen that often."
Ford has projected sales of 130,000 Fusions in the 2006 calendar year. Pipas said the number one task for Ford right now is to get more Fusions in stock. "We've only got 5,800 in dealers right now -- building stock is going to be problematic if sales keep up at this pace."
To read more about this article, click here.
The Fusion's sibling models, the Mercury Milan and Lincoln Zephyr, also did well with sales of 1,336 and 1,204 respectively. "They were the only products we had this month that exceeded their expectations," Pipas said.
Overall, Ford Motor Company's sales were down 25.4% compared to last October. The big drop for Ford came in trucks, as was expected by analysts, but the introduction of the Fusion platform is a bright spot that shows they are in the right place at the right time as consumers show a greater interest in cars.
"Just to give you an idea, we only had 700 Ford Fusions on hand at the beginning of the month and we wound up selling 4,000," Pipas said. "That doesn't happen that often."
Ford has projected sales of 130,000 Fusions in the 2006 calendar year. Pipas said the number one task for Ford right now is to get more Fusions in stock. "We've only got 5,800 in dealers right now -- building stock is going to be problematic if sales keep up at this pace."
To read more about this article, click here.
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