In one of the most creative movie viral campaigns in recent memory, 20th Century Fox teamed up with viral marketing pro's ThinkModo to create a wild aerial publicity stunt for the film Chronicle. The film follows three high school students (Dane DeHaan, Michael B. Jordan, Alex Russell) who develop super powers and the havoc that comes with those powers.
“Since the three main characters of the movie have the ability to fly, we came up with the idea of staging a few “flying people” sightings around NYC. We achieved that illusion by having 3 custom-made aircraft (which were shaped like human beings) fly above designated areas in NYC and NJ,” says Michael Krivicka from Thinkmodo.
Check out the video which shows how the team at ThinkModo created the people shaped custom aircraft.
Chronicle hits theaters on February 3rd.