If you work for the publicity or marketing department of a major auto maker, you constantly need ways to get your vehicles out into the public eye in more creative ways than just TV ads and magazine spreads.
Along those lines, we’re going to see the 2013 Honda Accord handing out money to lucky quiz show contestants across the country.
Honda is kicking off their first-ever Accord Cash Car competition. The interactive Accord Cash Car promotion allows players to trade knowledge of the Accord with for money and, perhaps, a 2013 Honda Accord.
Obviously, the whole concept comes from the “Cash Cab” game show, so that operation’s Ben Bailey will be onboard to ask the questions. Then, participants will team up to answer a series of questions. Interested viewers and Honda enthusiasts can tune in to see the results via the event’s website (http://www.accordcashcar.com).
The fuss is over the re-creation of an already popular car. One of the top selling models in the Honda line, the Accord was redesigned top to bottom for 2013 – making this year’s model a ninth generation version of the car. With it arrives in showrooms, it’ll feature new luxury, safety, efficiency, agility and technology features.
The midsize sedan famously offers an affordable alternative to the upper level Toyotas like the Avalon and the Lexus sedan line. Honda’s fanciest car-speak puts it like this: “Accord is the new value leader in the mid-size class because it excels in all areas and the Accord Cash Car promotion will bring that story to life."
Unfortunately for some of our small town readers, you need to be in a major metropolis to get in on Honda’s bucks. The Cash Car already rolled through New York City back on Oct. 6. Its following up that Times Square appearance by parking at Chicago's Navy Pier Gateway Park this weekend on Oct. 20.
It’ll then be a very long cab ride to the Arizona State Fair in Phoenix on Saturday, Nov. 3. Finally, the road show wraps up with a last money-coughing hurrah at the Hollywood & Highland Central Courtyard in Los Angeles (next to the Dolby Theater) on Nov. 10.
In case articles like this aren’t enough to get the word out there, Honda is relying on their buyers to spread the buzz. To promote the Cash Car deal, both previous and current Accord owners will be contacted via email in local event cities. They’ll be encouraged to come out and try their luck – while local Honda dealers also provide invites. An invite doesn’t mean a would-be contestant will walk away with Accord money, but it doesn’t hurt to try.