Why do rappers and actors pick out cool pseudonyms when they go into showbiz? It’s because no one would be likely to by elite new headphones from Christopher Brian Bridges. But, when fans hear that Soul Electronics teamed with Ludacris to produce a new line of products, they show up in droves.
At the 2012 Consumer Electronics Show, the company announced additions to the Soul by Ludacris Premium Headphone Line. The huge-selling rapper and award winning actor was on hand at CES to promote the beg reveal of his Soul line.
New for 2012, Soul unveiled the SL300CG chrome gold and SL150CS chrome silver Limited Edition models. The white finish with gold accents on the new SL100GW model bring an automotive theme to Soul, while the SL49 in-ear model will also be offered in new color combos, featuring green and black (SL49NB), red and black (SL49RB) and pink and white (SL49PW).
The Soul by Ludacris line features the High Definition SL300 Powered Noise Canceling headphone, High Definition On-Ear models SL150 and SL100, and the SL99 and SL49 High Definition In-Ear headphones. The products contain professionally voiced sound technology with circuitry and drivers designed by the Soul technical team. All models feature gold-plated connectors and come iPhone, iPad and iPod ready.
I had an opportunity to try out the line and was most impressed by the Soul noise canceling technology. The headphones will work without that feature activated, but once kicked in; the separation of audio elements is impressive.
But the question is how much direct input Ludacris had on the products that bear his name. So, we sat down with the man in a secret lounge off of the CES floor to discuss his Soul.
