The CBC has been named one of the Most Influential Brands in Canada in a study by IPSOS REID for the second time. It was announced at FFWD: Advertising & Marketing Week in Canada.
“It's an honour to be recognized as one of the most influential brands of the year by IPSOS REID for the second consecutive year,” said Bridget Hoffer, Executive Director of Communications, Marketing & Brand at CBC, in an official press release. “Our brand is a reflection of Canadians and Canadian culture, and it’s clear that we continue to connect with Canadians across the country in new, meaningful and engaging ways.”
"From our content creators to our outstanding Communications team, from our partners to our audience, we have amazing brand ambassadors all across Canada, and we say thanks to you,“ said Kirstine Stewart, Executive Vice-President of English Services at CBC.
The Most Influential Brand Study reveals key dimensions that define and determine the most influential brands in Canada, including: Leading Edge, Trustworthy, Presence, Corporate Citizenship, and Engagement. The second annual study was presented by Steve Levy, President, IPSOS REID, at FFWD Advertising & Marketing Week in Canada, on Friday, February 1 in Toronto.