Unless you’re really into wine, you’ve probably never considered joining a wine club. They’re almost never cheap, and the bottles may not always be your cup of tea. For many, the most viable option is to run to the local liquor store to grab a bottle they think they’ll enjoy. But Tasting Room by Lot18 seeks to change that.
Lot18’s Tasting Room is a personalized wine club that sends you wine tailored to your preferences. They want to be sure that they always send you wine that you like, and the way they do that is by creating a wine profile for you. This is where the fun begins.
To create your wine profile, Tasting Room sends you a box of six mini bottles, two whites and four reds for you to taste and rate on their site. Your ratings enable the Tasting Room to uncover what types of wine you enjoy, and make informed selections for your future shipments, so every bottle you receive from them is sure to please your palate. Your Wine Profile teaches you more about which wines are right for you and why, as well as the regions they come from and the foods with which they pair well. As you continue tasting, rating, and enjoying the bottles in each future wine shipment sent to you, your profile (and your palate) becomes more developed. The profiles are pretty cute too: they come with names like Big Red and Golden Child that tell you exactly which kinds of reds and whites you’ll enjoy most.
To add to your pleasure, the wines are fairly affordable. Just under ten bucks to join, which comes with the six bottle wine tasting kit, and the wines on their site are priced at a discount to members. And you can cancel anytime. Check out their site for more details.
UPDATE! The folks at Lot18 are extending a special discount just for Mandatory readers! Follow this link to receive your tasting kit for only $6.95 (originally $9.95)!