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Lollapalooza ’16 Recap | Samsung Showed Us The Future

Samsung's VR-Palooza and Galaxy Lounge gave Lolla goers a peek at what's ahead.

Patrick Greenby Patrick Green
Photo: Tasos Katopodis (Getty Images for Samsung)

Over 25 years there hasn’t been a lot that Lollapalooza-goers haven’t seen and done, but what Samsung did this past weekend was ground-breaking. Samsung introduced VR-Palooza, where fans could live stream shows and participate in brand new 360-degree VR experiences (Halsey up-close-and-personal, yes please), including 4D VR surfing, skateboarding and hot air balloon. Fans also flocked to The Galaxy Lounge, where Galaxy owners had the opportunity to gain VIP access for a Snapchat-worthy view of the Samsung Stage, featuring some of the festival’s hottest headliners (G-Eazy, Flume, and Radiohead). In a weekend of celebrating Lollapalooza’s past, all this breaking tech was a nice way to look at what’s in store for the festival’s future.  

CHICAGO, IL - JULY 29: Festival goers experience Samsung Gear VR at Samsung VR-Palooza at Lollapalooza 2016 - Day 2 at Grant Park on July 29, 2016 in Chicago, Illinois. (Photo by Tasos Katopodis/Getty Images for Samsung)

Photo: Tasos Katopodis (Getty Images for Samsung)


CHICAGO, IL - JULY 29: A sign to Samsung VR-Palooza is seen at Lollapalooza 2016 - Day 2 at Grant Park on July 29, 2016 in Chicago, Illinois. (Photo by Tasos Katopodis/Getty Images for Samsung)

Photo: Tasos Katopodis (Getty Images for Samsung)