You probably know Chris Hardwick from the Talking Dead or the Nerdist podcast or maybe even from MTV’s Remote Control back in the day, but the media mogul/comedian/tv host’s biggest contribution has been helping to make geek chic.
Hardwick hasn’t just broken nerd stereotypes (dude is married to supermodel Lydia Hearst), but made it okay for people to embrace their inner geek. Now, he’s throwing his fanboy hat into the festival ring with the ID10T (pronounced I-D-Ten-T) festival and Comic Conival.
Fittingly taking its name from an inside joke in the IT world, the inaugural ID10T is part music festival, comedy showcase and comic convention.
I caught up with the hyper-busy Hardwick to talk about the idea and process behind putting together the two-day event, which will be coming to the Shoreline Amphitheater on June 24-25. Check out the schedule below.
Chris Hardwick: I was touring with the Oddball Comedy Tour with Louis C. K., Sarah Silverman, Aziz Ansari and the promoters asked me what my ‘festival’ would be like. I told them that I’ve done a ton of music and comedy festivals, Comic Con, but I’ve never seen anything that has all of those elements. I envisioned something where you could go to panels during the day and then in the early afternoon you could go see standup and then you could go see live music bands and then after that there’s EDM DJs and cosplay. It was just about taking all the things that I like and smashing them together.
Making sure we have enough stuff so people don’t go ‘oh, they didn’t half-ass the Comic Con part.’ But, I also don’t want people to feel like ‘oh there’s a lot of shit here.’ The experience has to be consistent for everything. And, even if we pull that off, I’m just waiting for one porta potty to clog so people can go ‘Fyre Festival 2!!!’
Yes. We know that you can’t just give people half of a cheese sandwich and tell them to shit in a bucket. As long as we don’t do that we should be okay.
I worked in radio at KROQ in LA in the ‘90s so I feel like I’m a music guy, but then I’m around someone like Jonah Ray (Nerdist Podcast co-host) who’s really a music guy and I go ‘oh I guess I don’t know as much as I thought I do.’ But, every year every year on my birthday I create a Playlist with the number of that age I turned. As I stumble across songs that I like I throw them into that playlist so I have this musical diary from the last 12 years of my life. It takes me through everything I was experiencing at that time.
Thanks. It was very much a collaborative effort. We made lists of bands we liked. Then, whittled it down trying to balance in the lineup so it didn’t feel like a bunch of the same thing.
I saw Weezer like four years ago at a party at Comic Con and they were fucking amazing. I was very excited that they were ready to hop onboard.
Marcella Arguello. I saw her at the Improv. She killed so I had to book her for this festival.
Sure, the groups might seem to like different things, but they’re both into the things that they like equally. There’s room for some crossover. If you hate Comic Con than just show up for the music and comedy part, but I’m hoping people will discover that they might like stuff if they give it a chance.
Everything that I do is really like trying to pull together a community of people for something whether it’s Walking Dead fans or @Midnight or Nerdist.
Oh, it’s got to be the Iron Crown from Game of Thrones.
For tickets to ID10t festival and Comic Conival go (HERE) and check out the full schedule below: