Photo: R. Bernard
Patron, Hennessy, Alize, and Cristal have all been named dropped in hip hop songs, but one liquor you rarely hear in a rap rhyme is whiskey.
Rapper G-Eazy is hoping to change that with a unique collaboration with Stillhouse, the breakout spirits company best known for its award-winning clear American whiskey that comes in a red, stainless steel can.
G-Eazy, the Oakland-bred multi-platinum rapper, producer, and Forbes 30 under 30 entrepreneur (real name Gerald Gillum), has been named Partner and Co-Creative Director and will work tumbler-in-hand with Stillhouse CEO & Founder Brad Beckerman, who has a background in music as the former Chief Creative Officer at Live Nation.
“Spirits companies had approached me with endorsement deals but that was just money,” says G-Eazy in a press release. “I kept running into Stillhouse everywhere and fell in love with the brand not to mention its smooth whiskey.”
G-Eazy, who has been named to Forbes 30 under 30 list, seems like the ideal frontman for a top-shelf whiskey brand with his slick, bad boy look and pop culture hooks so it’s not a matter of if, but when we will hear him slip in “Stillhouse” in an upcoming rap verse.