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New JAY-Z Album Drops Tonight Exclusively on Tidal

The rapper and Tidal founder proves that he's a business, man by enlisting fans to subscribe to the streaming service.

Patrick Greenby Patrick Green
Photo: Kevin Mazur (Getty Images)

Up until now Tidal has been a bit of a wash, but that could change tonight as JAY-Z’s 13th solo album 4:44 will be released exclusively on the streaming service at 12AM ET.

Also: New Music | JAY-Z is Back in ALL CAPS 

Complex is reporting that if you haven’t signed up for the service before JAY-Z’s service before then, you won’t have access to the highly-anticipated new album. Now, comes the twist. When Sprint invested Sprint invested $200 million in Tidal, industry insiders wondered what they would get in return.

Now, it’s starting to all make sense as part of the Sprint deal , only customers of the carrier will be able to sign up for Tidal after 12AM ET and access the album. It sounds shady, but JAY-Z is a business, man so if you want what he’s selling pay for it. Plus, the recent inductee to the Songwriter’s Hall of Fame has got two more mouths to feed.