Duck Down Makes Direct Deal With iTunes

Indie rap label cuts out the middleman and goes big league.

Johnny Firecloudby Johnny Firecloud

Duck Down Makes Direct Deal With iTunes

In their continuing quest to set the leading example of an ideal independent record model, Duck Down Music has inked a direct deal with iTunes for Digital Distribution of its complete catalog of music. 

With this development, Duck Down (which has been home to artists such as B-Real and Kidz in the Hall, among many others) now has the ability to easily control and manage its content through the iTunes Producer software, and receive daily statistics on how content is performing, enabling custom marketing campaigns based on their studies.

The first two albums under the direct deal were the recent titles from KRS-ONE & BUCKSHOT (Survival Skills) and Skyzoo (The Salvation). Duck Down also recently re-uploaded back catalog from artists on the roster, including Sean Price, Smif N Wessun, 9th Wonder & Buckshot, Boot Camp Clik, Black Moon and more, so these artist's older releases are being handled direct from Duck Down to iTunes without the use of a middleman. In other words, price inflation and product dilution doesn't occur, and fans get the direct goods at a reasonable price.

Drew (Dru Ha) Friedman had this to say about the deal: "We view our direct deal with iTunes as a true achievement.  While many Indies may have secured direct deals in the past, with the abundance of music on iTunes it has become increasingly difficult to be accepted as a direct partner.  As with our physical product, where Duck Down manufactures and markets, and which is solely distributed by E1, going direct to iTunes privileges Duck Down to retain a greater percentage of sales and will immediately impact our Artists who will benefit by avoiding paying additional aggregator fees.  It also offers us the ability to explore Digital Distribution Deals for Artists who are in need of posting their music on iTunes for sale."