Jay-Z Launches New Lifestyle Website

Jay-Z's billion dollar race continues as he shows us the way to finer living.

Johnny Firecloud by Johnny Firecloud


We've still got a little while to wait before his collaborative album with Kanye West takes off, but Jay-Z has been busy with a great deal more than Watch The Throne in recent months. In addition to working on new material and getting caught up in a basketball scandal, Hova's curating a new lifestyle website called Life + Times


The site is about a slick as it gets, reflecting the aspects of life that interest the mogul. The idea is to inspire fans and readers to broaden their cultural view. Jay-Z aims to enlighten viewers about the art of Jean-Michel Basquiat, the designs of Audemars Piguet and the cooking of Daniel Boulud, by the looks of the site's current content, as well as the following promotional video:

The site will most likely expand to include staff writers and bloggers to keep the updates coming on the finer things in life.

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