More bands and plans are being added to Rage Against the Machine's L.A. Rising event, the first major rock show at the Los Angeles Memorial Coliseum in 11 years.
Joining Rage Against the Machine on July 30 are Muse, Rise Against, Ms. Lauryn Hill, Immortal Technique and El Gran Silencio. L.A. Rising is about more than just the music – each artist participating in this historic event wants to raise awareness about the social issues plaguing the insanely overpopulated and increasingly volatile city of Los Angeles.
To accomplish their mission, L.A. Rising has established the “Re-Education Camp," a collection of 30+ local and international nonprofit organizations presenting issues that affect everyone in Los Angeles. Each nonprofit organization will participate at zero cost in an effort to help the organizations promote their causes and raise awareness. The four major areas of concern include issues all considered hot-button topics in politics and public discourse today: War. Immigration. Poverty. Labor.
“We are passionate about ending the wars overseas, immigrant rights, protecting working families, and combating hunger and homelessness in L.A. We want to present our fans the opportunity to get informed and get involved while we rock them senseless,” says guitarist Tom Morello.
L.A. Rising will provide the entire infrastructure at the event, building an efficient paperless system to collect and share information among all participating fans and nonprofits. More information on the organizations invited to attend the event is posted on the festival website.
In an interview with Spinner, Morello shared his excitement for the event in relation to the full-circle nature of the band's career, as well as the planned "Re-education Camp":
"This is a Rage Against the Machine show — we chose the bands and the venue, we're choosing the activists and the charity causes that will be in the Rage Re-Education camp that will be part of the venue. The 20th anniversary of the first time the four of us were in a room together is this August and we thought "What better way to mark it than by, from the very humble beginnings of playing in a little rehearsal studio in the San Fernando Valley, to playing the biggest venue in town?"
If it's a success, Morello suggests, they'd like to make the fest an annual event. "Our hope is that we're able to establish a festival in Los Angeles that people look forward to seeing every year," He explained. "But, right now, all we're concentrating on is making sure that July 30 is awesome."
L.A. Rising has also launched an online video series entitled Guerrilla Video. Among the first two videos in this series, Rage Against The Machine's Timmy C and Rise Against's Zach & Tim explain their thoughts and excitement about the festival, the participating nonprofits and the overall causes they champion. Each participating nonprofit will be challenged to produce a video outlining their causes. All videos will be uploaded as they are made and can be found here.