Exclusive: Go Behind The Scenes on Imagine Dragons’ New Video!

Check out the making-of for the band's "It's Time" video, then see the finished product!

Johnny Firecloudby Johnny Firecloud

Las Vegas rockers Imagine Dragons have been making waves with a series of self-released EPs, and the group recently inked a major label deal with Interscope, or more specifically KIDinaKORNER, a sub-imprint spearheaded by Alex Da Kid, the producer responsible for Eminem’s “Love the Way You Lie” and B.o.B.’s “Airplanes”. 

Now Imagine Dragons are kicking into gear with the new video for their current single "It’s Time," the first offering off the band's latest EP Continued Silence, which hit No. 6 on Soundscan’s Alternative New Artist Albums chart.

CraveOnline's got a behind-the-scenes making-of clip from the video, for your exclusive viewing pleasure! Check it out below:

Check out the full finished video for "It's Time" right here!

“Any time I hear music, I also see visuals in my mind,” says Imagine Dragons’ lead singer Dan Reynolds of the video, which was shot on a dry lake bed in Barstow, CA. "’It's Time’ is an emotional song that was written at a very transitional period of my life. I've always loved conceptual videos that leave room for the viewer room to interpret it in a way that is most personal to them. That is what we tried to do with this video. The director had a great vision for representing the song’s meaning in a subtle way. We wanted the video to be cinematic and true to the song.” 

Imagine Dragons are out on the road with The Jezabels throughout April and May, with a number of sold-out shows throughout the country.  Don’t miss Imagine Dragons on the road:

May 11 West Hollywood, CA Troubadour
May 19 Bakersfield, CA Venue Bright House Networks Amphitheater
May 25 Auburn, WA Venue Green River Community
July 21 Dover, DE Firefly Festival

Pick up the band's Continued Silence EP on iTunes.

Additionally, “It's Time” is on sale at iTunes for $.69 all this week! Pick up the Continued Silence EP on iTunes.


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