Greenpeace have unveiled their latest campaign video, "A Homeless Polar Bear in London", which features a voiceover from Sherlock Holmes actor Jude Law and is soundtracked by Radiohead's Kid A track 'Everything In Its Right Place'.
The video shows a polar bear wandering the streets of London, driven out of the Arctic due to climate change. Radiohead frontman said of the campaign, branded 'Save The Arctic': "We have to stop the oil giants pushing into the Arctic. An oil spill in the Arctic would devastate this region of breathtaking beauty, while burning that oil will only add to the biggest problem we all face, climate change. That's why I'm backing this campaign."
The video is viewable below:
Actor Ed Norton and Paul McCartney have also signed up to the campaign, with Norton saying at the U.N. Rio+20 summit in Brazil: "You can't protect something that people don't value. So we have to work to make sure that people value biodiversity and see how it has value in their own lives."