VMAs Winners: Rihanna, Chris Brown, One Direction Take Top Honors

Gotye's smash hit apparently wasn't share-worthy enough to top Simon Cowell's British cherub boys.

Johnny Firecloudby Johnny Firecloud


The 2012 MTV Video Music Awards was exactly the kind of high-arching fluffy entertainment spectacle we've come to expect from the ADD-encouraging "music" network, with Thursday's show – held at Staples Center in Los Angeles – making big winners of UK cherub-faced quintet One Direction, Rihanna and Chris Brown. 


Beating out the biggest video in the entire universe ever – Gotye's "Somebody That I Used To Know" – One Direction took top honors for the Most Share-Worthy Video, in addition to Best New Artist and Best Pop Video. Never mind that the Simon Cowell-constructed group have barely made a dent in U.S. markets, or that Gotye is still a ravaging radio infection that's gone on for months untold now. What matters is that the cracked out chimps in charge of the winner selection process made their decision, and the sputtering death of record sales will get a temporary boost by those selected in the process to be worthy of a little more ubiquitous longevity.

MTV tried something new this year, unveiling a double-decker red carpet that featured two stories of stars and celebrities. Because when your network has a mandate of cutaways every three seconds and true quality is never a factor in any equation, you need yourself one hell of a spectacular celebrity carousel for the cameras.

Rihanna went home with Video of the Year for her song “We Found Love,” while ironically, her on-again beat-your-ass boyfriend Chris Brown won Best Male Video. Nicki Minaj won Best Female Video.

Performances included Rihanna's opening number, Lil Wayne, Frank Ocean, Alicia Keys and Pink, among others.

Here's the full list of winners from the 2012 MTV VMAs: (Winners in bold)


Video of the Year

WINNER: Rihanna, 'We Found Love'

Katy Perry, 'Wide Awake'

Gotye, 'Somebody That I Used To Know'

Drake feat. Rihanna, 'Take Care'

M.I.A., 'Bad Girls'


Most Share-Worthy Video

WINNER: One Direction, 'What Makes You Beautiful'

Justin Bieber, 'Boyfriend'

Beyonce, 'Countdown'

Carly Rae Jepsen, 'Call Me Maybe'

Gotye, 'Somebody That I Used To Know'


Best New Artist

WINNER: One Direction, 'What Makes You Beautiful'

Fun. feat. Janelle Monae, 'We Are Young'

Carly Rae Jepsen, 'Call Me Maybe'

Frank Ocean, 'Swim Good'

The Wanted, 'Glad You Came'


Best Hip-Hop Video

WINNER: Drake feat. Lil Wayne, 'HYFR'

Childish Gambino, 'Heartbeat'

Kanye West feat. Pusha T, Big Sean & 2 Chainz, 'Mercy'

Watch the Throne, 'Paris'

Nicki Minaj feat. 2 Chainz, 'Beez in the Trap'


Best Male Video

WINNER: Chris Brown, 'Turn Up the Music'

Justin Bieber, 'Boyfriend'

Frank Ocean, 'Swim Good'

Drake feat. Rihanna, 'Take Care'

Usher, 'Climax'


Best Female Video

WINNER: Nicki Minaj, 'Starships'

Rihanna, 'We Found Love'

Katy Perry, 'Part of Me'

Beyonce, 'Love on Top'

Selena Gomez & The Scene, 'Love You Like a Love Song'


Best Pop Video

WINNER: One Direction, 'What Makes You Beautiful'

Fun. feat. Janelle Monae, 'We Are Young'

Rihanna, 'We Found Love'

Justin Bieber, 'Boyfriend'

Maroon 5 feat. Wiz Khalifa, 'Payphone'


Best Rock Video

WINNER: Coldplay, 'Paradise'

The Black Keys, 'Lonely Boy'

Linkin Park, 'Burn It Down'

Jack White, 'Sixteen Saltines'

Imagine Dragons, 'It's Time'


Best Electronic Dance Music Video

WINNER: Calvin Harris, 'Feel So Close'

Duck Sauce, 'Big Bad Wolf'

Skrillex, 'First of the Year (Equinox)'

Martin Solveig, 'The Night Out'

Avicii, 'Le7els'