In his continuing quest for world domination, Jay-Z is launching a new YouTube channel, expanding his brand beyond club ownership (40/40), a stake in the Brooklyn Nets, Budweiser Select & Rocawear clothing and his new role as festival curator after this year's successful Made In America music fest.
Kicking off Saturday night with a live stream of the last concert of his eight-show run at Barclays Center in Brooklyn, Hova's YouTube channel will be a home for original content buoyed by the rapper's Life + Times launchpad project. Jay-Z plans to run the channel like a television network with the help of IconicTV, including a series feature on the Brooklyn Nets called "The Road to Brooklyn". Additional programming will include the fan-interaction show Roc Nation Check-In and Well Dunn With Jourdan Dunn, centering on the British supermodel's life.
Follow the action below thanks to DailyMotion, or at Jay's channel right here: http://www.youtube.com/user/jayz
The Barclays concert will kick off at 9:30 p.m. EST on Saturday.