The dance music community, driven by a massive surge in popularity and artistic legitimacy in EDM, has a powerful new ally on its side: The Association For Electronic Music (AFEM).
Introduced Monday at the Midem music convention, AFEM is a new trade body driven with the purpose of combining resources and representation between artists, DJs, managers, labels, promoters, publishers, agents, retailers and broadcasters in order to further the cause of electronic music worldwide, according to MusicWeek.
The establishment of an interenational organization aimed at uniting and furthering the electronic dance movement is an emormous boost to the vitality of the EDM phenomenon that’s taken root in recent years. Having surpassed an estimated value of $4 billion worldwide last year, the benefits of AFEM’s non-profit efforts are predicted to be a unifying voice for the ever-expanding culture of EDM, between its offices in the US and the UK.
Dance pioneer and revered producer Nile Rodgers will serve as AFEM Ambassador, with the following who’s-who of EDM having confirmed positions on the Board of Advisors:
· Matthew Adell, Beatport, CEO, retailer
· James Barton, President of Electronic Music, Live Nation
· Carlos Correal, Insomniac (music director for Electric Daisy festivals)
· Jason Ellis, Positiva / Virgin Records
· Stephanie LaFera, Little Empire Music
· David Levy, WME: William Morris Endeavor
· Maria May, CAA: Creative Artists Agency (agent for David Guetta)
· Liz Miller, Big Beat / Atlantic
· Paul Morris, AM Only (agent for Tiesto and Richie Hawtin)
· Patrick Moxey from Ultra Records/President of Electronic Music for Sony Music, label
· Maykel Piron, Armada Music
· Duncan Stutterheim, ID&T
· Any Thomson, ATM Artists (manager for Swedish House Mafia)
· John Truelove, Truelove
· Danny Whittle, Promoter (IBZ Entertainment)
· Tom Windish. Windish Agency.
Kurosh Nasseri said: “This is an historic day, the launch of the first international trade body representing a single genre since the Country Music Association began in 1958. Our motivation is wholly positive – to ensure electronic music gets the recognition and status it deserves. It is time for the many companies and individuals involved in our business to speak with a unified voice to represent the genre and to address the issues. And that is the mission of the Association for Electronic Music.
“Over twenty years ago I was told that I was crazy for focusing my career as a lawyer on electronic dance music, that it was a flash in the pan and will be done and gone in two years. The naysayers have thankfully long been proven wrong. However, despite the success and longevity of electronic dance music, many brands, governments, the media and industry bodies still do not give it the recognition it deserves.”
Here’s to EDM’s world domination!