How Hadouken! are Breaking America with Clever Viral Video

The UK band have topped 23million views on YouTube with the video for their new single.

Paul Tamburroby Paul Tamburro

For the uninitiated among you, Hadouken! are a band that were semi-popular in 2007/08 over here in the UK thanks to the success of single 'That Boy That Girl'. They haven't threatened the zeitgeist much since then but, after releasing a hugely successful video for their new single 'Levitate' onto YouTube, the London band are subliminally infilitrating the unwitting minds of listeners the world over.

The promotional video, entitled PEOPLE ARE AWESOME 2013, is nothing more than a compilation of clips that went viral in 2012, but at the time of writing it has attracted almost 24million views since being uploaded. The success of the video has helped 'Levitate' make its way into the iTunes Top 10 in the UK, Australia and Canada, with it also breaking into the Top 5 in the US despite the band not having a record label in the States.

Watch the video below.

Hadouken! are set to release their first new album in three years on February 18th, with them also announcing a UK tour to promote the new LP.

The dates they will play are as follows.

Norwich Waterfront (April 17th)
Leeds The Cockpit (18th)
Glasgow Arches (19th)
Newcastle Academy (20th)
Sheffield Leadmill (22nd)
Birmingham HMV Institute (23rd)
Manchester Academy 2 (24th)
London Electric Ballroom (25th) 
Brighton Concorde 2 (26th)
Bristol Fleece (27th)

Photo: Getty Images