Sony and Universal Launching Online Music Streaming Service In Australia

Songl is the newest online streaming service about to hit what is quickly becoming a rapidly booming market.

Robert Whiteby Robert White

With the rising popularity of online streaming services in Australia and across the globe, the Australian radio and entertainment body Southern Cross Austereo (SCA) is launching a new competitor into the world of music streaming.

A booming market, online streaming grew radically in 2012 and the SCA’s new competitive service, named Songl, will be the latest venture hoping to capitalise on this growing industry.

Set to appear in the coming weeks, the online streaming service is already in its Beta testing stage.

The Songl website describes the forthcoming experience as something, “you’ll be able to enjoy your music anywhere, anytime on any device… all for less than the cost of a CD every month.”

Songl is a joint venture between record label giants Sony and Universal and will launch sometime shortly after a detailed announcement scheduled for March. It will be a subscription service available on online, via mobile and smart phones, tablets, and smart TVs and will be aimed at directly targeting already established market leaders Spotify, Rdio, and Deezer.

Spotify, the current leader in online music streaming, is a Swedish-based company that is already seeing competition from up comers like Deezer and internet radio service Pandora. Australia has a number of online streaming service already on the market, which is now worth a crazy $1billion annually, including Rara (the first Australian streaming service), JB Hi-Fi Now, Rdio and Mog.

Recent developments in the Australian music industry include a Federal Court decision that entitles musicians and labels royalties for music streamed online.