Miami is going off! For the second year in a row Crave is partnering with 7UP as the media sponsor to host the VIP area of The Music Lounge during the Ultra Music Festival in Miami, March 17-19 at the W South Beach. We’ll be bringing you full-throttle coverage from the entire weekend’s events, as well as the invite-only VIP Lounge, keeping you in the moment with live updates from The Music Lounge and the Ultra Music Festival.
Additionally, Crave is proud to partner with dance music superstar Martin Garrix and 7UP to premiere their incredible new video “Music Lifts You Up”. In a landmark outreach to the deaf community, Martin and 7UP created an immersive music experience for deaf people, working with experiential artists to create a unique music venue – one specifically tailored to an audience who cannot experience music in the way most of us consider essential to our existence.
Check out this landmark musical event, exclusively on Crave:
Filling the the massive room are a number of vibrating platforms and a large video screen, while attendees are fitted with a small backpack of sorts which vibrates in sync with the music to deliver a full-body experience within the sound.
Watch the full unveiling of “Music Lifts You Up”, and try to keep those goosebumps under control as you witness a group of deaf EDM fans experience sound in an entirely new way for the very first time.