In their second year outfitting Coachella Arts + Music Festival attendees, headgear champion brand New Era returns with an official Coachella cap collection this weekend, an exclusive product drop that’s only available to attendees at the fest. The caps comprise an exclusive, limited edition collection only sold on the festival grounds in the VIP area and the Boutique shop of the GA area.
Exclusivity is rare these days, but New Era delivers on its promise for fans who want to have a piece of the festival that won’t be available anywhere else. A range of snapbacks and beanies is made to appeal to a spectrum of taste and style, with pricing across the collection set at $30.
The collection features six different designs, each one repping Coachella in its own way. There’s the old golfer snapback hat, which features an AstroBear design, as well as a Palm version and. There’s also a trucker hat that features a landscape drawing, a 9Fifty Low Crown strapback with an animated pizza, a fitted hat set with the Coachella logo, and a beanie for those who like to thumb their nose at the hundred-degree temps in the desert. Also included is a yellow 9Fifty Trucker Snapback with mesh rear panels, sporting a Coachella Landscape graphic, and clean script of ‘Coachella’ details the side of the dark green hat in red.