There's one thing nobody has ever associated with The Sex Pistols: pleasant fragrances. Nevertheless, the ancient punk pioneers have launched their very own unisex perfume called... Sex Pistols. The shocker? It smells nothing like the expected mix of cat piss and gasoline.
The fragrance was developed by Etat Libre d’Orange and features packaging that borrows heavily from the band’s "God Save the Queen" artwork, the infamous single from their 1977 release, Never Mind The Bollocks, Here’s The Sex Pistols.
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“To wear this scent, you must resist tradition, fight conformity, and disregard aromatic conventions,” according to a statement issued by the perfume company. “In the spirit of punk, you must be willing to express yourself with abandon. You take risks and you wouldn’t be adverse to creating a little mayhem.”
And nothing screams "mayhem" quite like conjuring up punk's sweaty-grit aesthetic with a splash of high-end perfume.
Currently available in France, the perfume launches in selected shops in the US on September 10. Expect it to be worn by Avril Lavigne fans and delusional fortysomethings who believe Johnny Rotten or Sid Vicious would've been caught dead spraying anything on themselves but the aforementioned concoction of cat piss and gasoline in the band's heyday.
Billboard reports that perfume is only the start of an impending barrage of Pistols products; officially licensed alarm clocks, refrigerator magnets and removable laptop skins are already available, as is virtual Pistols merch for characters in computer game “The Sims.”
Punk may be inarguably dead after this post, but hey, at least it'll smell nice.
