Whether it be making posters with their own blood or hand delivering limited, unique record printings to fans, The Flaming Lips are always coming up with insanely weird ideas to spread the good word of the Lips. And now, they've kicked things up a notch with gummy brain USB drives.
Next week, frontman Wayne Coyne and Co. will release three songs loaded onto portable USB drives, which will be encased in a life-sized brain made of “edible gummy bear stuff,” which will, naturally, come inside a life-sized Gummi-skull.
The product weighs about seven pounds, and was the realistic result of some even wilder edible ideas.
“We’ve had grandiose ideas of putting out a life-size Gummi version of myself,” Coyne explained in an interview Billboard.com, “and in the heart would be this giant hard drive with all the music on it. . .”
“The music” he's referring to is likely a collection of tracks the Lips plan on releasing in throughout the year, skipping traditional CD release methods by brainstorming bizarre ideas. They include a stompbox effects pedal with four songs on it, “a salt box,” “a little spinning stroboscope thing,” and old-school flexi-discs stuck to cereal box backs. Additionally, they're considering an insert in MAD magazine.
The band's greater creative freedom comes on the heels of a new deal the trio recently signed with Warner Bros. Records. The Lips also hope to follow their recently released Neon Indian collaborative EP with collaborations with Deerhoof, James Murphy of LCD Soundsystem and Ariel Pink by year’s end.
Also on the wishlist of collaborations is Sonic Youth’s Lee Ranaldo, and guitar wizard Jimmy Page. “It doesn’t always mean we get to sit in the same room as someone,” Coyne explained to Billboard, “and a lot of times you’re just sending tracks back and forth, but I’m hoping [Page] is open to it. I know he likes our music. We always have a lot of stuff that someone like Jimmy Page could play over and we have a whole year to try and work this out.”
Even more, the band is “in the early stages of production” for a theatrical adaptation of their ‘02 record Yoshimi Battles the Pink Robots with director Des McAnuff (The Who’s Tommy, Jersey Boys). Including songs from 1999’s The Soft Bulletin and ’06’s At War with the Mystics, Coyne stated that “it’ll be a big chunk of Flaming Lips music, probably about 30 songs. It’s a big deal. It’s hokey and wonderful and poignant and powerful. It’s really become a perfect combination of my fantastical robot-world vision and [McAnuff’s] little, internal, humanistic version of what that music is.”