During a financial report call for the full fiscal year of 2011, Activision announced that the Guitar Hero franchise is no more, due to dwindling interest in the music rhythm genre.
The official announcement reads, “due to continued declines in the music genre, the company will disband Activision Publishing’s Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011.”
This confirms reports posted around the internet earlier today about Activision’s decision to discontinue the Guitar Hero brand.
Also caught in the crossfire was developer United Front Games’ True Crime: Hong Kong, which received the axe tonight as well. The reasoning: “These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world’s best interactive entertainment experiences.”
And finally, Activision will not be publishing any Tony Hawk games (thank god!) or music sequels (see also: DJ Hero) in 2011.
Activision’s sole focus is on their three pillar franchises: StarCraft, World of Warcraft and Call of Duty.