Nintendo sent out a press release this morning that announced a drop in price for the DS Lite, one of the companies greatest handhelds. The DS Lite will see an MSRP of $99 in the United States starting June 5th.
Along with the price drop for the handheld, the Mario game line on the system will see new Red packaging that lets consumers pick their products more efficiently in stores. There is no price drop for these games. Why red? Because it's Mario. Why now? Who knows…? The games in question, from Nintendo:
The six Mario games that will begin sporting the new Mario-red packaging in June are New Super Mario Bros.™, Mario Kart™ DS, Super Mario 64™ DS, Mario & Luigi™: Bowser’s Inside Story, Mario vs. Donkey Kong™: Mini-Land Mayhem! and Mario Party™ DS.
The act may have been committed for a few reasons: this could be an attempt to bolster a recently stymied set of hardware sales figures. Nintendo's seen its worst sales performances in a long time over the last few months. And, the launch of the 3DS didn't bring in the glory that the company had expected.
Or, Nintendo may be working to pad their E3 showing. The company has already demonstrated that they don't necessarily care about E3 announcements as much as bringing all of their year's news collectively to the show. What proof do we have of this? They announced their upcoming system, possible codenamed "Project Cafe," well before this year's E3.
The reason Nintendo's giving? Reggie Fils-Aime has the quote:
"From the moment it launched, Nintendo DS Lite hit a sweet spot for consumers in terms of value, experience and fun…This new price point will introduce Nintendo DS Lite to even more consumers, and the new red packaging will make it easy for them to find their favorite Mario titles."
If you've been holding off on purchasing a DS Lite, now's your chance. Just know, you're a little late.