EA Games Buys PopCap

EA just proved that they are super serious about the future of their digital marketplace.

Erik Norrisby Erik Norris

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Wowzers. We did not see this one coming. Today, EA Games officially announced that they have purchased PopCap Games, makers of Bejeweled, Peggle and Plants vs. Zombies, to the tune of $750 million.

EA’s goal in the acquisition is to expand their digital marketplace. PopCap also makes out in this deal by having EA publish their hit titles, as well as new offerings, to a wider global market. That’s of course on top of the heap of money PopCap was just handed.

“EA and PopCap are a compelling combination,” said EA CEO John Riccitiello. “PopCap’s great studio talent and powerful IP add to EA’s momentum and accelerate our drive towards a $1 billion digital business. EA’s global studio and publishing network will help PopCap rapidly expand their business to more digital devices, more countries, and more channels.”

“We picked EA because they have recast their culture around making great digital games,” said David Roberts, CEO of PopCap. “By working with EA, we’ll scale our games and services to deliver more social, mobile, casual fun to an even bigger, global audience.”

It’s worth nothing that currently PopCap has over 150 titles available on various platforms, such as Facebook, iPhone, iPad, Android and more.