A-League Can Thank Del Piero For Massive Broadcast Deal

The presence of Alessandro Del Piero and the possible acquisition of David Beckham has helped the A-League secure a massive new broadcast deal.

Robert Whiteby Robert White

The big name signing of Italian superstar Alessandro Del Piero has helped the A-League secure a record breaking broadcast deal with Fox Sports and SBS.

Club football has never been so popular in Australia thanks to the signings of marquee players such as Del Piero, former England striker Emile Heskey and Japanese star Shinji Ono; who have joined Sydney FC, Newcastle and Western Sydney respectively; in 2012 and with David Beckham strongly considering a move Down Under the league could soar to even greater heights.

The A-League deal with Fox and SBS will generate a whopping $39 million per year, with Fox paying $32 million of that to broadcast five matches each week, for four years. The Australian Federal Government allegedly signed off on the deal Friday night, but as of yet details of the deal are sketchy at best.

In comparison, the previous deal paid Football Federation Australia just $19 million per year over seven years.

World Cup qualifying games have also been included in the deal and will be broadcasted on SBS’s free-to-air network on a one-hour delay. SBS will also broadcast one live game per week.

A lot of the money from the new deal will go to clubs struggling to meet the league’s salary cap. As it stands the majority of A-League clubs fail to build teams that meet the $2.5m-a-season salary cap. With a little more money on offer A-League clubs should be able to secure even more star talent.

Sydney FC’s acquisition of Del Piero made headlines globally and his presence has increased the popularity of the league dramatically.

New arrived Sunday that the Perth Glory are trying hard to acquire Beckham, who will be without a club when his deal with the LA Galaxy expires in December.

Glory owner Peter Sage confirmed yesterday that the club has "put its hat in the ring" to acquire Beckham as a 10-game guest.

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