SQUIB: a : a short humorous or satiric writing or speech; b : a short news item. (Merriam-Webster)
This Tech Squib examines what can happen when a company tells GoPro to go away.
The Optrix for iPhone essentially turns your iPhone into a GoPro-ish sports camera. It includes a secure mount that can slap onto a car, motorcycle or helmet and a lense that transforms the iPhone into a wide angle action cam.
The most impressive feature of the Optrix is the amount of work that went into its hardcore protection layers. Obviously, your iPhone is an important part of daily life. So, you don't want to get it bashed up while you off road. The Optrix's high impact plastic wraps the phone up tight with enough protection that it could suffer a run-in with a vehicle or a high impact bump without damaging the phone.
While the iPhone's design means the Optrix can't be as sleek as a GoPro, it is a reliable and much cheaper option for action video.