Over the years Shaun White has created his own brand and become as well known for his rock ‘n roll lifestyle as his skateboarding and snowboarding tricks. His signature long red hair has been there through it all – the Olympics, the X Games and a variety of movie appearances.
Well not anymore.
White, 26, posted a video on his Twitter account early Tuesday morning of himself getting his red locks cut off to donate to Locks of Love – a non-profit foundation that provides hairpieces to ill children.
It wasn’t long ago that White became a household name after grabbing the gold medal in men’s snowboarding at the 2006 Winter Olympics in Torino, Italy; from there he built an empire.
White continued to dominate before dabbling with fashion, starting his own line of hardgoods, an apparel line with Target and a collection of outerwear with Burton. His celebrity-like status, along with his lifestyle, landed him on every magazine cover imaginable, from Rolling Stone to Sports Illustrated.
But now fans will need to get used to a new look.
“It’s for a good cause, so I want to do it,” a nervous White said in the GoPro clip. “Somebody needs it more than I do. I haven’t told anyone I’m doing this!”
White’s decision to cut his red mane came just days after winning the first snowboarding superpipe contest of the season at the Dew Tour iOn Mountain Championship in Breckenridge, Colo. His first run earned him a score of 95.25 and included a massive backside air, cab double cork 1080 and a double McTwist 1260. The second run didn’t turn out quite as well for White, as he hit his head on an icy pipe wall, though all he wanted to discuss afterwards was his inability to land a double backside rodeo.
With the Winter Olympics less than 14 months away, there’s plenty of time for White to work on what he needs to get better – and perhaps grow back those signature red locks. That’s only if he’s not happy with his new look, of course.
Ed is the lead hockey writer and a sports contributor for CraveOnline Sports. You can follow him on Twitter @PhillyEdMiller, and subscribe on Facebook @ CraveOnlineSports.