Even a short walk across the floor of the 2013 Consumer Electronics Show makes one thing very apparent. There are scores of headphones makers out there. A lot of them look alike. A lot of them sound alike.
As manufacturers look for some way to break their products out of the pack, one of the most popular tricks is to assign a celebrity to your brand.
Soul is leading the way at this year's CES, introducing designs of their SL300 series personalized by Tim Tebow, Ludacris, Usain Bolt and Cesc Fabregas. Attaching a music megastar like Ludacris makes sense, but the others seem like a stretch.
I can't imagine it's best to wear a pair of over-ear phones while winning Olympic Gold in the 100 Meters. But, at least Bolt's offering wears his familiar Jamaican colors.
As for Tebow's "Combat" offerings, it would be awkward of me to point out he had plenty of time to help design headphones while not playing football this past season. But I figure the fact that one of Tebow's models is called "The Jet" is awkward enough for everyone.
The most eye-rolling offering of CES came from iHip and their Snooki line of audio devices that can double as fashion accessories. When you're done shaking your head at the thought of a non-celebrity marketing endless merchandise, have a read of the iHip website and shudder at the state of education in this country.