Disney is taking a page out of Activision’s Skylanders playbook with their next title, Disney Infinity. Much like with Skylanders, Disney Infinity asks people (read also: parents) to rush out and buy little figurines to be scanned into the game and expand the experience (for their children). Activision has seen a lot of success with this formula with Skylanders, and now Disney wants a piece of the action.
Seriously, go into any retail store that sells video games and you’ll almost always see some poor parent thumbing through all the Skylanders figures in pursuit of that one their kid doesn’t have yet. Now picture that same scenario, but replaced with Disney characters. The money practically prints itself, or at least that’s Disney’s hope.
Disney Infinity is being developed by Avalanche Software, who actually handled the video game adaptations of both Toy Story 3 and Cars 2. In fact, Infinity is based on Toy Story 3’s “toy box mode,” which was a customizable sandbox environment to play around in. The game is slated for a June launch.
Initially, players will be able to muck around in open-world environments based on Monsters University, Pirates of the Caribbean and The Incredibles. The game’s “starter pack” will come with three playable characters - Sully, Jack Sparrow and Mr. Incredible – yet will feature 20 characters in total. [Editor's note: Call me when Kronk from The Emperor's New Groove gets introduced.]
Additionally, players will be able to purchase “Power Discs,” which are physical items that can be placed on the game’s scan base to unlock new items and customization options in-game. The circle discs, for instance, can be added to a character’s base to add buffs, while the hexagonal variety add items to the game world, like a rideable Dumbo.
After the initial launch window, Disney will be rolling out more figures and “play sets” for the title over time. The current pricing structure looks like this:
- Starter Pack: $74.99
- Play Set Pack: $34.99
- Disney Infinity Figure: $12.99
- Figure 3-Pack: $29.99
- Power Disc Pack: $4.99
Disney, you diabolical geniuses. Parents, god speed.