A group called @KUBoobs has started a trend that is catching on like wildfire.
In a new Twitter sensation, the Kansas group originally started out asking students to send in photos of their boobs for good luck before games. Now it looks as if most universities across the country are jumping on board with the trend.
Who knew Kansas could spread so much....school 'spirit.'
Their Facebook page has over 13,000 'likes,' (Twitter has over 26,000 followers) with their About section reading:
The following was taken from the groups 'history' section:
OUR BELOVED KANSAS JAYHAWKS WERE FACING CERTAIN DEFEAT FROM THE EVIL MISSOURI TIGERS IN A FINAL BATTLE FOR SUPREMACY. THOUSANDS OF JAYHAWK FAITHFUL WATCHED HELPLESSLY AS THE BORDER RUFFIANS FROM MISSOURI SOUGHT TO PILLAGE AND DISGRACE OUR BEAUTIFUL CATHEDRAL. FAR ABOVE THE GOLDEN VALLEY GLORIOUS TO VIEW, ONE WOMAN HAD ENOUGH. SHE CHANNELED THE POWER INHERENT IN ALL TRUE JAYHAWK FANS TO RESURRECT THE JAYHAWKS FROM A 19 POINT DEFICIT TO A STUNNING 1 POINT VICTORY!
A feminist stance was also taken on their site in which they proclaim the women are the one's empowered:
It’s all about who’s in the driver’s seat; and in the case of #kuboobs, it’s the ladies all the way. #kuboobs has emerged from the throes of March Madness: a frenzied, cultish worship of the male body and its physical prowess. Its a masculine sphere that traditionally excludes women (just like those pricks who assume girls don’t watch the games!). But with #kuboobs, ladies are here to announce their fandom, loud and proud, and to seize their own place among the Apollonian body worship that’s synonymous with the NCAA basketball tournament. Its our answer to the phallic act of putting the ball in the hole. We women are reappropriating power from male athletes, bracketeers and sportscasters, and announcing: “we’re here, we’re powerful, and we can hijack your twitter feed with our boobs.”
The most exciting thing about #kuboobs, for me, is the inversion of the classic feminist critique that women’s bodies are constantly at risk of being transformed into objects of desire to be consumed by the male gaze. And although the #kuboobs ladies are curiously disembodied and decapitated, with no gaze of their own to turn towards the camera lens, the difference here is that ladies are transgressing this social boundary not out of coercion, but because they want to. We’re doing it because we can, and because no one can tell us not to. It’s because now we understand that women can be sexual and still be powerful. Witness the roller-derby girls and hip-hop divas, pageant queens and sexy librarians. It’s the new feminism. And I think I like it.
You can even find the Boobment on Pinterest and Tumblr.
The Boobment has spread to literally every corner of the country, including Colorado State, Central Florida and the Big Ten, just to name a few out of the dozens -- possibly hundreds -- of new accounts on Twitter.
I think I read that this new Boobment might be able to raise some money for breast cancer awareness, which sounds like a great idea. I hope I read correctly; I was a little distracted.