Danica Patrick may be a pretty good race car driver in her own right, but let's be honest, the real reason most know her name may be because of her connection with GoDaddy.com and their provocative commercials. Well, fans of Patrick and those commercials are in for a disappointment as the company has decided to take a more conservative approach from this point forward with their advertising, a move that Patrick is in full support of.
"I'm kind of excited to see what they come up with, and creativity is all about thinking new," Danica Patrick said. "With Nationwide, Coke, Tissot and William Rast, we definitely have all the partners that do much more safer things."
To engineer this new approach, GoDaddy has turned to Deutsch New York to develop a new campaign that founder Bob Parsons told the New York Times will be more businesslike in its approach, and more geared towards what Patrick hopes will be a more humorous direction.
"As the company grows, you tend to find yourself accommodating to the masses more as opposed to trying to be polarizing," Patrick, who recently turned 30, said. "They achieved that size that they just need to have that solid, mainstream presence, and that trustworthiness and credibility and things that come along with taking a slightly more safer route. I'm ready for it.
"Over the years, I've said no to the Go Daddy stuff at times for sure. I said years ago I'd love to do some more funny stuff. People want to see something new and fresh."
Currently, besides racing, Patrick has been seen doing commercials with Dale Earnhardt Jr. for Nationwide Insurance. The pair have starred in a series of Nationwide ads this year that Patrick said have been getting a strong reception because of the lighthearted material and her easygoing rapport with Earnhardt.
"I love it when commercials take a funny direction," said Patrick, a fan of slapstick comedy. "They're the most memorable."
Though she is glad that GoDaddy is taking the leap into a new direction, Patrick has no regrets about having done the previous racy stuff for the company in an effort to increase her exposure while, um, exposing a bit.
"I think there's a place for it, too," she said. "It's fun, it's a little bit edgy, a little bit different. I never do anything I don't feel comfortable with, and we had a lot of fun."
James LeBeau is a sports contributor for CraveOnline Sports and you can follow him on Twitter @JleBeau76 or subscribe on Facebook.com/CraveOnlineSports.
Photo Credit: AP