Indie web-series drama OzGirl has just signed an exclusive deal with Virgin’s V Australia to be on the seatback screens of all its flights starting in November.
As a web series, OzGirl originally aired on Australia’s Bebo in February 2009. It follows the story of Sadie Brown, small-town girl from an apple farm who moves to Melbourne to live with her cousin Megan and to pursue her dream of becoming a photographer. The show follows Sadie’s efforts to make friends, get a job, pursue her passion for photography, meet "Mr. Right", fall in love and find her long-lost mother. All in the span of 24 episodes, running between five and seven minutes each, two times a week.
The series was shot for a reported $7000 (AUS), and the young filmmaker behind the show, Nicholas Carlton, has formed Carlton Digital, a Melbourne-based digital media and entertainment studio. Carlton also told Tubefilter that the company will be what he calls, “a disruptive business in a disruptive time—a digital media and entertainment studio that truly understands young people.” Carlton also recently signed with United Talent Agency, which will aim to establish studio footholds and more lucrative brand deals in the States.
When Tubefilter asked Carlton about the new distribution deal and his new venture, the filmmaker said he found out that the airline was looking for web series during a long flight to LA to meet with affiliates. “Another great web series, Imaginary Bitches plays on V Australia,” he said. “On the plane ride to Los Angeles we got hooked to the show. It just so happened we met Andrew Miller, the creator in LA and he introduced us to the team at Virgin. They had, coincidentally, already heard of our show when we launched but were not aware that it had concluded.”
Carlton also has plans for a handful of web series including OzGirl Season 2 which is already in the works, along with a thriller web series Stitch, that is planning to shoot in Cambodia. “There are a number of projects which are really different to anything that is out there at the moment—all aimed at the youth market,” said Carlton (to Tubefilter).